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social media
social media
B2C SMB’s are struggling with social media. Maybe that’s not entirely fair. There are certainly exceptions to that opinion—mostly in large enterprise B2C companies that seem to “get it” when it comes to social media marketing. To understand where we are, it helps to have a clear understanding of the past: It used to be...
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A/B Test
There is absolutely a right and wrong way to write social posts. And just like any other content format, there are specific rules to follow in order to get the best results. You’ve likely heard about A/B testing. In marketing, it’s the practice of comparing two similar messages that have one core difference to determine...
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social media
Social media can be a time suck. But if you clean up your act a bit, and focus on what’s important, social can actually save you time and bring in new business. So claim your independence from all that’s holding you back! You know, like this stuff: Social Media Time Suck #1: Worrying too much about...
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Hiring a Social Media Manager could be a great game plan. But if you're not invested, your social media strategy will surely fail. Follow these 8 tips to maximize the ROI of your Social Media Manager.
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