social media management
A/B Test
There is absolutely a right and wrong way to write social posts. And just like any other content format, there are specific rules to follow in order to get the best results. You’ve likely heard about A/B testing. In marketing, it’s the practice of comparing two similar messages that have one core difference to determine...
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social media
Social media can be a time suck. But if you clean up your act a bit, and focus on what’s important, social can actually save you time and bring in new business. So claim your independence from all that’s holding you back! You know, like this stuff: Social Media Time Suck #1: Worrying too much about...
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