Tag

content
interview
Whether you need to interview a Subject Matter Expert (SME), a thought leader or a client, knowing how to get the information you are seeking is essential. It’s not enough to ask questions and record responses. The most productive interviews require thorough preparation, excellent listening skills, and a bit of improvising. Regardless of your role,...
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60% of marketers report that hiring marketing content talent is “somewhat difficult,” according to a Kapost survey. Understandable. If it were easy, everyone would be doing it. If the thought of content writing intimidates you, follow these 7 steps. Whether you do the writing yourself, or hire a writer, you'll be closer to publishing content...
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blogging
So many companies “try” blogging only to give it up when they don’t see lead conversion after a few months. Clients sometimes wonder why a blog is important, questioning its merits and failing to see results. The truth is, a company blog that shares relevant, timely, informative content is invaluable [Read: The Key to Writing...
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content
My first job in marketing was with a furniture manufacturing company. The corporate office was set up with the executive offices in the front of the building (Marketing, Sales, HR, Accounting), and in the back, Shipping & Receiving, Manufacturing, and, oh yeah, Customer Service. To my 21 year-old mind, Customer Service looked unimportant. And I...
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content calendar
Content might be king, but it’s the organization of content that rules. Without a clear structure for when and where you’re posting your content, it’s difficult to keep up. Especially for agencies or large enterprises that manage multiple websites, blogs, and social platforms, a Master Content Calendar is a must. As our small agency began...
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