The Client: Lillie’s Q

The Second Story: Lillie’s Q restaurant in Chicago wanted to launch their line of famous BBQ sauces into grocery and retail stores

The Project: Second Story designed the packaging and label copy for all seven flavors of sauces, followed by their rubs and potato chips.

The Results: After a wildly successful launch on their website, the products moved into boutique locations such as Straub’s, before branching out to grocery and retail chains across the country.