The Client: Burger King Franchisees Nationwide
The Second Story: Franchisees nationwide wanted to create their own customized promotions, because they know what works in their market. But handling the creative meant there was little cohesion among franchisees, and producing POS signage meant running to a local copy shop where prices were high.
The Project: Second Story created a turnkey solution that allowed franchisees to customize their promotions in a way that ensured cohesive branding, and delivered the printed goods at a considerably lower price.
The Results: Franchisees are able to create brand-accurate POS kits customized to their market and delivered to their stores at savings of up to 50%. 10 years later, Second Story continues to provide design and production services to franchisees across the country.