The Client: ProSource

The Second Story: ProSource changed their model from catering strictly to trade pros, to inviting homeowners into their showrooms and to their website for ideas, inspiration, and advice.

The Project: Second Story wrote dozens of helpful how-to and feature articles for their website, adding SEO keywords and descriptions for 400+ consumer-submitted home improvement photos. We also wrote the content for the new “Possibilities” magazine to inspire trade pros and homeowners.

The Results: ProSource Possibilities was downloaded more than 5,000 times.