that's all she wrote

THE SECOND STORY BLOG
20
Apr

A 7-Step Guide to Writing Content That Converts

60% of marketers report that hiring marketing content talent is “somewhat difficult,” according to a Kapost survey. Understandable. If it were easy, everyone would be doing it. If the thought of content writing intimidates you, follow these 7 steps. Whether you do the writing yourself, or hire a writer, you'll be closer to publishing content...
Read More
A/B Test
13
Apr

How to A/B Test Social Copy for Better Results

There is absolutely a right and wrong way to write social posts. And just like any other content format, there are specific rules to follow in order to get the best results. You’ve likely heard about A/B testing. In marketing, it’s the practice of comparing two similar messages that have one core difference to determine...
Read More
restaurant
27
Feb

Entrees and Earnings: A Restaurant Marketing Guide

Running a successful eatery is no small feat. Despite generating nearly $800 billion in 2017, plenty of restaurateurs will close their doors before the year’s end. But while the restaurant industry is known for being cutthroat, the digital age has increased the odds of success by a huge margin. In fact, 40% of consumers now...
Read More
storytelling
10
Feb

The Power of Visual Storytelling

As long as our species has existed, we’ve been telling stories visually. From the early cave paintings left by our forefathers to the fully immersive virtual worlds experienced by 21st-century youth, pictures, shapes, and colors have always been a part of the human experience. The marketing industry is no exception. Dating back to the invention...
Read More
Marketing Strategy Tips
23
Jan

How Healthy is Your Marketing Strategy?

A new year is upon us, and for many, this means a resolution to get healthier. You know how it goes: lose weight, eat more vegetables, join a fitness center, on and on and on. Almost as important as personal health is the health of your business (we said almost). For businesses, one of the...
Read More
sweepstakes
12
Jan

Play by the Rules: A CYA Guide to Hosting Sweepstakes & Contests

Finishing up a client’s recent sweepstakes last week reminded me of many previous games I’ve created and managed throughout my years in the industry. I once managed a sweepstakes for Cartoon Network in conjunction with the MLB, where one winner would get to bring their favorite player to school. The winner turned out to be...
Read More
blogging
19
Dec

2 Reasons a Blog is Critical to Your Company’s Success

So many companies “try” blogging only to give it up when they don’t see lead conversion after a few months. Clients sometimes wonder why a blog is important, questioning its merits and failing to see results. The truth is, a company blog that shares relevant, timely, informative content is invaluable [Read: The Key to Writing...
Read More
social media
13
Nov

6 Social Media Time Sucks SMBs Needs to Avoid

Social media can be a time suck. But if you clean up your act a bit, and focus on what’s important, social can actually save you time and bring in new business. So claim your independence from all that’s holding you back! You know, like this stuff: Social Media Time Suck #1: Worrying too much about...
Read More
content
23
Oct

The Key to Creating Content Your Audience Wants

My first job in marketing was with a furniture manufacturing company. The corporate office was set up with the executive offices in the front of the building (Marketing, Sales, HR, Accounting), and in the back, Shipping & Receiving, Manufacturing, and, oh yeah, Customer Service. To my 21 year-old mind, Customer Service looked unimportant. And I...
Read More

Second Story Tweets